As discussed in our previous article, only Netvibes Premium lets you create as many industry or product-specific corpora (libraries of sources) as you like for accurate, noise-free, segmented results. Now you can compare overall trends versus what your specific industry or influencers are saying. Since you can add new sources or influencers as you discover them, your libraries can evolve as fast as (or even faster than) your industry does.
In this article we’ll show you how to get started quickly in minutes, then refine your corpus as you go along for better and better results.
Get Started Quickly – Build a General Corpus
- Use our Tab Wizard to create a general corpus. Simply type a keyword and let Netvibes do the rest and populate your tab with relevant content to start things up.
- Add Google Search & Social Search. Go to Add Content, add both apps from the Essentials selection. Create multiple ones for different terms (e.g. if you’re monitoring the sportswear industry “Air Jordan”, “Nike” and “sneakers”).
Go Further — Add a Specific Corpus
- Add a Feed. Click “Add Content”, then “Feed” and enter the URL of the web site you want to track, Netvibes will usually grab the corresponding RSS feed by itself (if not, look for the RSS feed URL on the site, probably in the footer). Add any industry-specific blog (tip: try alltop.com for a list of top feeds in your category).
- Use our Ecosystem. Go to eco.netvibes.com and browse our large apps & feeds ecosystem to find new sources relevant to you.
- Add Influencers. Add Twitter influencers you like easily with our “drag & follow”: simply drag a user name from any Twitter timeline to create a new Twitter app and start following them right away.
Analyze and Refine — Analyze Each Corpus Separately
- Go general AND specific. Create General Analysis and Specific Analysis using two different libraries in two different tabs. This will allow you to compare public/overall trends vs. industry/influencer trends. When you create your Analysis, you can choose which Tab or Corpus you want to search.
- Refine your library. Take your favorite feeds and influencers (the top ones from a “Who” app for instance) and add them to your Specific library as you discover them. That way your library grows more and more refined with better and better sources you trust.
Create as many different specific corpora as you want. To track your competitors, to track different sub-audiences or niche industry groups, federal regulations, analysts, etc.
And remember: Don’t limit yourself! Adding multiple sections from the same site is recommended. Your brand can be mentioned anywhere on the web. Too few results? Add more specific sources and/or general searches. Too many results? Try relying on specific sources instead of general searches.
You should now be well on your way to creating a targeted, relevant Open Corpus.
Want to learn more? Watch our training video here.
Also, check out Netvibes Insights for videos and sample dashboards on Nike, Kraft and GM. Or signup here for a private demo and free trial account for your agency.
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